Who is Joseph Kony? An online campaign aimed at raising awareness about the brutal warlord inCentral Africa went viral yesterday, masterfully taking Twitter and Facebook by storm with a heartfelt video but not informing people deeply about the man and his context. Today the Kony 2012 campaign website is fleshed out with more background material on the history of Konyand his small band of pillagers called the Lord’s Resistance Army (LRA).
The campaign, run by the nonprofit Invisible Children inSan Diego, is also raising money for projects aimed at protecting villages and rehabilitating child soldiers in the affected countries of the Democratic Republic of Congo, the Central African Republic, South Sudan, andUganda. While the group’s initial goal – to make Joseph Kony infamous – succeeded, it also left many people wanting to know more about this newfound public enemy No. 1. With few links to further information on the Kony 2012 website yesterday, the curious turned to Google for answers. A story the Monitor published back in October on Kony suddenly became one of our most read stories yesterday.
“KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.”
- ‘Phony 2012’: A cynic’s view on the Joseph Kony hysteria (intentious.com)
- Kony 2012: the end of Joseph Kony? (childtroopers.com)
- Kony targeted by viral campaign (bbc.co.uk)