Valentine’s Day is right around the corner and most people will celebrate it this weekend, but studies say don’t expect too much. According to the research, men’s Valentine’s Day gift buying fell by 25% last year in 2009, with the trend set to continue this year. Men account for more than two thirds of the Valentine’s Day gifting market, according to a study by Kantar Worldpanel GiftTrak. Men in particular appear to be losing their enthusiasm for the event, buying 2.3 million fewer gifts in 2010 than in 2009. Valentine’s Day can be stressful for some and romantic for others, but whatever you do always remember your loved ones. Visit the Kimberley Vassal website and check out our partner’s page for coupons to great places in your area!